Professional Summary

Product Management Leader | Fintech & Digital Banking
15+ years of experience leading digital product development and delivery across fintech, crypto, and banking industries. Proven record of managing cross-functional teams to build and scale digital banking solutions, including mobile/onboarding apps, loan automation, and 24/7 payment systems. Skilled in strategy definition, stakeholder management, API integrations, and data-driven product growth. Passionate about creating seamless customer experiences through technology and design.

CAREER HISTORY:

01/2026 – Present
Helpin – Founder

 As the Founder of Helpin.ge, I’m building a digital platform designed to simplify access to help, services, and opportunities by connecting people with the right solutions at the right time.

01/2025 – Present
Concept Digital – Lead Product Manager

Xpanding – Digital Identification & Onboarding Platform (Estonia)
Contributed to building a B2B digital onboarding platform for individuals and legal entities. Designed KYC/KYB, AML, and risk-scoring flows and defined user journeys. Led integrations with external verification and compliance services for regulated fintech and banking clients.
Go-obo – Property Booking Platform (USA)
Led full platform modernization from WordPress to a Next.js frontend with a custom backend. Designed scalable booking, availability, and pricing flows for property rentals. Improved platform performance, SEO, and overall user experience through modern architecture and optimized APIs.
SwissWatchExpo.com – Luxury E-Commerce Platform (UK)
Designed a competitive price intelligence solution using automated web scraping (Zyte). Enabled market analysis and dynamic pricing through structured competitor datasets and ongoing price monitoring.
The Bert Show – Web-Based Analytics Platform (USA)
Led product discovery and UX research for a media analytics platform focused on audience growth and monetization. Integrated Instagram, YouTube, and Spotify APIs to capture engagement and performance metrics. Implemented Megaphone podcast analytics to track episode-level downloads, trends, and listener behavior. Defined KPIs and analytics dashboards to support data-driven content and business decisions.
Fly.ge – Online Flight Ticket Booking Platform (Georgia)
Owned product delivery for an airline booking platform integrating Amadeus and IATA systems across search, pricing, booking, and ticket issuance. Led migration from WordPress to a custom-built core system, improving scalability, security, and performance. Designed end-to-end booking journeys including payments, changes, cancellations, and refunds.

06/2024 – 12/2025
ProCredit Bank – Head of Digital Channel Department

Lead end-to-end product management and strategic growth of the bank’s digital ecosystem, covering mobile and internet banking, Open Banking APIs, and card product suite. Own product vision, roadmap, and performance metrics to deliver scalable, compliant, and customer-centric digital solutions.

Key Achievements & Responsibilities:

• Strategic Product Ownership: Defined and executed the digital channels roadmap, aligning product OKRs with business goals and regulatory frameworks. Oversaw over 20 digital initiatives improving operational efficiency and customer retention.
• Customer Experience Optimization: Redesigned digital UX, boosting engagement +25% and loan conversions, and improved NPS scores.
• Innovation Delivery: Launched Remote Onboarding, 24/7 Instant IBAN Transfers, Automated Loan Application, and Digital Card Management, driving a 35% growth in active mobile users and 20% faster transaction completion.
• Card Product Management: Directed product development of Premium and Digital Cards, optimized card operations, and introduced new features for card-to-card transfers and Apple Pay in-app provisioning.
• Data-Driven Decision Making: Established analytics dashboards (PostHog, Firebase, GA) for KPI monitoring, funnel analysis, and performance tracking, enabling insight-driven product iterations.
• Managed cross-functional squads (Product, UX, Engineering, QA, Compliance) ensuring backlog prioritization, sprint delivery, and stakeholder alignment.
• Vendor & Fintech Collaboration: Led strategic partnerships with fintech’s and vendors for Open Banking API expansion, digital payment integrations, and customer identity solutions (KYC/AML).

03/2020 – 05/2024
Space International / TBC Uzbekistan – Senior Product Owner

Owned plastic card domain for multi-market (Georgia, Germany, Uzbekistan) digital banking product roadmap and delivery across cards, payments, and core modernization, partnering with internal and external teams to scale the Space platform internationally.

Key Achievements & Responsibilities:

• End-to-End Product Lifecycle: Defined product vision, roadmap, and success metrics for core banking and card products. Managed discovery, MVP scoping, backlog prioritization, and delivery across three markets.
• Product Launches: Introduced Visa Digital Card and Credit Card products in Uzbekistan, achieving +40% monthly activation growth and seamless UFC processing center integration.
• Humo and Uzcard digital card integration
• Platform Modernization: Partnered with ThoughtWorks to lead backend modernization, migrating legacy modules to a modular monolith architecture — Increased platform reliability and performance metrics by 60%.
• Data & Experimentation: Built comprehensive analytics infrastructure and A/B testing capability to track product performance, user engagement, and conversion metrics across card and payment journeys.
• Customer Growth & Retention: Delivered a loyalty and rewards program leveraging PostHog analytics to personalize engagement, increasing customer retention by 30% and ARPU by 15%.
• International Integration: Drove SEPA Credit Transfer and Card Management Service integration with Solarisbank for the German market.
• Cross-Functional Collaboration: Led squads across Product, Engineering, and UX, driving sprint planning, backlog refinement, and cross-border stakeholder communication.
• User Experience Focus: Partnered with design teams to conduct usability testing, optimize onboarding flows, and enhance UX consistency across markets

01/2019 – 04/2020
Cryptal – Senior IT Business Analyst

Experienced in leading the development of crypto trading and multi-exchange trading platform cryptal.com, from concept to delivery. Skilled in performing comprehensive requirements analysis, translating business needs into actionable technical specifications, and ensuring alignment between stakeholders and development teams. Adept at collaborating with cross-functional teams to deliver high-quality trading solutions in fast-paced, innovative environments.

01/2015 – 01/2019
JSC TBC Bank – IT Business Analyst

As an IT Business Analyst, analyzed business processes, defined requirements, and identified improvement areas. Collaborated with technical and management teams to align on project goals and ensure solutions met business and functional needs. Led UAT, monitored deliverables, and ensured timely project completion. Key achievements: migrated the credit card core system from Tieto to TSYS, automated card registration via web service integration, and launched the TBC Wallet NFC payment solution (Carta) for Android.

03/2013 – 12/2014
JSC Constanta Bank – IT Business Analyst

Served as a Business Analyst on complex projects, conducting process research and analysis, preparing Business and Technical Specifications, and optimizing workload distribution across domains. Focused on eliminating redundancies and improving overall efficiency and process structure.

05/2011 – 12/2012
JSC Bank Republic SG Group – Software Quality Assurance Officer

Ensured software quality through structured testing, detailed test cases, and defect reporting, supporting development teams in delivering reliable, compliant banking solutions.

05/2006 – 05/2011
JSC Bank Republic SG Group – Banking Cards Specialist 

 Managed end-to-end card operations and supported system enhancements. Oversaw card limits, CMS updates, issuance, and stock control, while contributing to testing and rollout of new features.

08/2005 – 05/2006
JSC Georgian Card / Processing Center – Support Specialist

Supported card and payment operations, including ATM monitoring, voice authorizations, card embossing, and transaction entry, ensuring accurate processing and compliance with standards.

EDUCATION: 

• BS  & MS in IT – Tbilisi State University / 2001-2005 and 2005 -2007
• MBA – Caucasus Academic Centre (CAC) 2008 – 2010

CERTIFICATES:

• Certified Cryptocurrency Expert – Blockchain Council Credential ID 30785685
• Networking Security – Indian Technical and Economic Cooperation ITEC
• Project Management – Management Academy

SKILLS:
Product Strategy & Roadmapping | Data Analytics (PostHog, Amplitude, GA, Firebase) | API Integration & Open Banking (PSD2) | B2B & B2C Product Development | UX/UI Collaboration | Team Leadership & Cross-Functional Management

DOMAINS:

• Cards & Payments: Debit, Credit, AFT/OCT, POS Acquiring
• Transfers: IBAN, Card-to-Card, Instant Payments
• Crypto & Trading: Exchange Platforms, Cold Wallet, Compliance (KYC/AML)
• Onboarding & Lending: Digital KYC, Loan Application & Approval Flows